Heritage Workspace Business Centre Repositioning for Flexibility and Growth
Client: Landlord with an existing business centre looking to modernise
Size: 8,000sqft
Challenge: Stagnant growth with a traditional customer base and limited appeal to younger professionals
Our Approach:
Connected the business centre to the flexible workspace broker network to increase exposure
Implemented a social media outreach strategy focused on engagement and showcasing flexibility benefits
Repositioned the centre’s offering with updated branding and flexible product packages tailored to younger, dynamic customers
Results:
Increased enquiries and leads from the broker network within 3 months
Enhanced social media presence with consistent growth in followers and engagement metrics
Improved viewing and tenant mix, attracting a younger demographic seeking flexibility